HalaBag
Airlines

Take control of every mishandled bag, at every station, across every provider

Buyer: CEO, COO, CCO, Head of Ground Operations, Head of Customer Experience

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The problem

Why this escalates to the executive floor

Each bag costs more than it used to
SITA puts the cost of a mishandled bag at US$260 (US$280 in the Middle East), and about 70% of it sits in recovery, rerouting and delivery. Fewer bags go wrong; each one costs more.
No control across handlers and 3PLs
At each outstation the local handler resolves the case on its own process, with whatever visibility it chooses to send back. You pay for outcomes you cannot see.
Manual coordination
Phone calls, spreadsheets and WhatsApp groups hold the operation together. It works until volume spikes, and then it reaches the CEO.
The regulator prices delay in cash
In Saudi Arabia, GACA sets compensation for baggage delay from the first day and publishes complaint-resolution rates by airline every month. Delay has a price and a scoreboard.
What HalaBag gives you

What HalaBag gives an airline

Baggage recovery as a governed process
AHL and OHD cases flow from WorldTracer into a workflow you configure, allocated to the best-performing provider on that lane, with the passenger kept informed under your brand.
Control across providers
One view across handlers and 3PLs at every station: who has the bag, since when, against which SLA, at what cost.
SLA visibility
Contracted service levels monitored against actual performance per provider and per station, with exceptions raised before they become complaints.
Less manual coordination
Allocation, hand-offs, passenger messages and proof are system-driven. Your teams manage exceptions, not spreadsheets.
Ancillary revenue
Off-airport services sold inside your booking flow through one API, fulfilled by the same provider network and settled on the same platform.
  • Fewer bags escalate
  • Lower cost per resolved case
  • Same-day delivery measured, not assumed
  • Compensation exposure reduced
  • New ancillary lines
Proof

Proof

Saudia and flynas

HalaBag is the technical partner for the Hajj-without-a-bag initiatives with Saudia and flynas, and runs lost item and mishandled baggage operations across seven airports.

Hajj 2026

Approximately 1.2 million bags handled across 7 airports, with 400,000+ pilgrims covered through Saudia's network.

Integrated network

Aramex, SPL and Saaml integrated live for allocation, status and proof, with international reach through Aramex's network.

Case studies
Solutions for this segment

Related solutions

Mishandled and delayed baggage

AHL and OHD recovery and delivery, governed end to end

Left-behind baggage

Operational recovery for bags that missed the flight

Lost property return

Source-system-connected return of items left on board and in terminals

Hajj and Umrah baggage technology

Group and pilgrim baggage at national scale

Off-airport services

Home check-in, leave luggage and door-to-door, as governed products

Contract and SLA governance

Commercial terms and service levels monitored against actual performance

Frequently asked questions

No. WorldTracer remains the source system and the system of record for the tracing file. HalaBag receives the case from it, executes the resolution and writes status back.

See your own stations on the platform

Bring one station and one product. We will show the case flow, the providers available and the ROI on your numbers.

Request an airline demo